Sports organizations are adopting technology across fan experience, venue operations, athlete performance, and health, but the path from first conversation to signed pilot varies widely depending on who's buying. This panel brings together a Major League Soccer club, a Big 12 athletics program, an academic health system, a first-year professional women's softball team, and a global technology integrator to show how sports innovation actually gets adopted in Kansas City. Panelists will share their priorities, how they evaluate new solutions, and where startups can create meaningful partnerships.